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jun park concert campaign

Jun Park — Concert-Series Campaign

Hero — Jun in mid-grey suit with double bass

What this shoot was

A self-assigned test, no client yet. The brief I wrote on the train back from Bedford Avenue was: imagine a small Brooklyn concert-series campaign — six dates, six bassists, one room — and try Jun in the lead frame.

I was nervous about the suit. Catalog-Jun is a worn-T-shirt-and-paperback person. I borrowed a mid-grey two-piece from a friend in Bushwick and met Jun at the loft on a Tuesday morning. He spent the first ten minutes adjusting the bass — not the suit. That is when I knew the sheet would hold. The campaign idea was always going to be a musician dressed for a room, not a model dressed as a musician.

Hero — Jun seated with double bass on bench

The seated frame is the one I came for. The long-fingered left hand at the bridge is the same hand I watched read thirty-five minutes of Bolaño at the bodega table the week before. Same body, two different rooms, same attention.

Making-of

Making-of — Théo at the Hasselblad, Jun and the bass behind

Jun's bow case sat on the windowsill the whole time and I never moved it out of frame. It belongs there.

Subject-Lock

Both campaign frames used the NYC-2026-Q2-005 closeup as the visual reference anchor. The making-of frame used my own studio-Hasselblad portrait plus Jun's catalog closeup, so the working moment reads as a working moment and not a stylist's idea of one.

Why this sheet belongs in STUDIO

First sheet that demonstrates the chain: field-walk on Bedford Avenue → catalog setcard with story plus reference geometry → campaign-grade studio frame with the same person held visually. The catalog category I opened the same week — Brooklyn-jazz-revival rhythm-section, Korean-American second-generation, reader-discipline body economy — gets a campaign, not a press-release.