Setcard NYC-2026-Q2-040 — Liis Tamm, Estonian new-face top-model at the ATLAS Beauty AW26 launch
Catalog Brief
Catalog reader, saw someone at the ATLAS Beauty AW26 launch cocktail in a Tribeca penthouse tonight, in the interior-corridor near the coat-check archway between the main-floor and the side-room, standing alone with the dress-line-half-in-shadow and her phone screen-down on the marble console-table behind her, one hand resting on the console. 20, Estonian Tallinn-via-Paris-to-NYC, tall slim canonical-runway-build (1.84 m), oval face with the high-Baltic cheekbones and a fine-straight nose-line plus a perfectly even-jaw geometry that the Elite-Paris-board-tested at sixteen, ice-grey-blue-Baltic eyes LOOKING DIRECTLY INTO THE CAMERA LENS with the four-years-in-Paris-and-Milan-quiet-watchfulness, long ash-blonde hair worn in a sleek center-part to mid-back with a barely-there gloss-finish, very pale Baltic skin perfectly clear, no makeup beyond a single soft-nude lip and a barely-there mascara, single pair of small silver-stud earrings (her grandmother's Tallinn-pendant pair), no other jewelry. Wearing a black silk Khaite-style spaghetti-strap floor-length bias-cut gown with a deep-V-cowl front, simple black satin pointed-flat shoes, no other accessories. Reference depth is there. Field-Book entry NYC-Q2-LES-28. Proposal: penthouse-corridor portrait at the marble-console plus a model-apartment-frame at her shared East-Village walk-up during the week.
Story
00:11 Tribeca penthouse interior-corridor. Liis has stepped out of the cocktail-floor to text her Tallinn-grandmother who is up early-Tallinn-morning waiting to hear how the night went, the phone is screen-down on the console because she has just sent the message and is waiting for the reply. She got scouted at fifteen in 2021 in Tallinn at an Old-Town Sunday-morning by an Elite-Paris-affiliated scout, board-tested at sixteen in Paris in March 2022, signed in May 2022 with Elite-Paris, moved to Paris in September 2022 at sixteen with a guardian-arrangement-and-host-family for an extended polishing-and-castings-and-finishing-French-school year, did her first Chloé-runway in spring 2023 at seventeen, has been on the Paris-and-Milan-and-London-circuit since, four small-but-good editorial-covers (one i-D, two Self-Service, one Numéro), transferred to Elite-New-York in October 2025 at nineteen, moved to NY in November 2025. The ATLAS Beauty AW26 signing in February 2026 is her first major beauty-and-fragrance face-cast — the Elite-NY-strategy of moving her to NY for the American-circuit-and-beauty-pipeline. She has been modeling for four years, this is the dress at the end of those four years. Reference depth here is in the four-year-runway-quiet attention, the texting-the-grandmother-at-midnight choice, the canonical Baltic-Elite-Paris-Vogue-Paris architecture in the body.
Biografie
Liis Tamm, 20. Born Tallinn Estonia in 2006 to Estonian parents — father a Tallinn-Tartu-Maantee-tech-startup-software-engineer since 2008, mother a Tallinn-Estonian-National-Library-archivist since 2002. Younger brother fourteen. Grew up in Tallinn-Pirita-district. Did the Tallinn-French-Lyceum primary-and-secondary 2013-2022 (the French-language Lyceum-of-Tallinn) plus weekend ballet at the Tallinn-Old-Town-Estonian-National-Ballet-School Saturday-program from age seven to fifteen. Scouted at fifteen in October 2021 in Tallinn-Old-Town on a Sunday-morning by an Elite-Paris-affiliated regional-scout, board-tested in Paris in March 2022 at sixteen, signed in May 2022 with Elite-Paris with a guardian-and-host-family arrangement, moved to Paris-Marais in September 2022 at sixteen for a polishing-and-finishing-French-school year at Lycée-Victor-Hugo-Paris with castings on the side, did her first Chloé-runway in spring 2023 at seventeen, has been on the Paris-Milan-London-and-occasional-Tokyo circuit since, four editorial-covers (i-D winter-2024, Self-Service spring-2024 and fall-2025, Numéro late-2025), one Acne-Studios-2024 campaign. Transferred to Elite-New-York in October 2025 at nineteen, moved to NYC in November 2025 for the American-and-beauty-pipeline. Signed with ATLAS Beauty in February 2026 for the AW26 NYC-launch as one of the six new-faces. Speaks full Estonian plus full French (the Tallinn-French-Lyceum-and-Paris-Lycée-Victor-Hugo grounding) plus working English plus basic Russian (Estonian-state-school requirement) plus conversational Italian (Milan-castings). Lives in an Elite-NY-shared three-bedroom East-Village walk-up with two other Elite-NY-international-new-faces (an Estonian-cousin who is also at Elite-NY plus a Spanish girl) since November 2025. Calls her grandmother in Tallinn every other day on Estonian-Telegram-video-call (the grandmother is the family-anchor — her parents are still in Tallinn but the grandmother in Tallinn-Pirita raised her partially through 2008-2014 while the parents were both early-career, the connection is foundational). Tomorrow's 11am Acne-Studios see is her thirty-eighth show-week since November-NYC-arrival. Reads French-and-Estonian paperbacks during castings — currently working through the Tõnu Õnnepalu in Estonian on alternating chapters with the Annie Ernaux in French.
Reference Depth Justification
Three substrates in one body, all model-career-substrate: classic canonical Baltic-Elite-Paris-and-Vogue-Paris-runway-architecture in face plus body that the Elite-Paris-board-tested at sixteen, contemporary Estonian-Elite-Paris-then-NY-pipeline-arc (Tallinn-Old-Town-scout-2021 → Elite-Paris-board-2022 → Paris-Marais-Lycée-Victor-Hugo-polishing-residency-2022-2023 → Paris-Milan-London-circuit-2023-2025 → Elite-NY-2025 → first-major-beauty-cast-2026) that is specifically the historic Baltic-Estonian-Latvian-Lithuanian-international-modeling supply-chain that has been running through Paris since the 1990s, plus the four-year-runway-quiet body that has the Acne-Studios-2024-campaign plus the i-D-and-Self-Service-and-Numéro covers carried into the first-major-beauty-cast season with the Tallinn-grandmother-Estonian-Telegram-video-call as the daily family-anchor and the Lycée-Victor-Hugo-Paris-French-fluency carried into the body. Mednick distance is between the Tallinn-Pirita-tech-and-archivist family-of-origin and the Tribeca-penthouse AW26-beauty-fragrance-face-cast Estonian new-face body — the path is specifically the Tallinn-French-Lyceum into Elite-Paris into Lycée-Victor-Hugo polishing-arc carried into the cocktail. Catalog-wise this opens contemporary Estonian-Baltic new-face top-model arc in the standard Elite-Paris-then-NY-pipeline register, useful for high-fashion editorial, beauty-and-fragrance brand work, runway-campaign documentation, classic-Baltic-runway-canon features without the Eastern-European-mannequin simplification. The face is the canonical Baltic Vogue-Paris-Elite-Paris oval-and-cheekbone, the body slim-tall-runway-classic, the kind of subject that any contemporary Vogue-Paris-and-i-D-and-Self-Service portrait would settle on for the corridor portrait.
Catalog Category Routing
Primary: Estonian Tallinn-Paris-NYC new-face top-model AW26 beauty-and-fragrance campaign-face, NYC high-fashion launch-cocktail circuit, classic Baltic-runway-canon body, four-year-Paris-runway-substrate. Secondary: Elite-Paris-Tallinn-Old-Town-scout 2021 arc, Lycée-Victor-Hugo-Paris-Marais polishing-residency 2022-2023, Elite-NY representation, ATLAS Beauty AW26 first-major-beauty-cast. Editorial fit: high-fashion editorial, beauty-and-fragrance brand documentary, runway-and-campaign features, classic-Baltic-runway-canon features, Vogue-Paris-and-i-D-editorial features.
Suggested Next Step
In-situ penthouse-corridor portrait at the marble-console with the dress-line-half-in-shadow, East-Village shared-walk-up-model-apartment frame at her bedroom-with-the-French-and-Estonian-paperbacks-on-the-shelf during the week, plus a Garment-District 11am-Acne-Studios-casting-corridor frame waiting-on-the-bench. Subject-Lock setcard refs in 4 setups: penthouse-corridor, East-Village-walk-up-bedroom, Garment-District-casting-corridor, Elite-NY-office-lobby. Phase 2 on a Tallinn-visit-week: a Tallinn-Pirita-grandmother-kitchen frame would close the Estonian-substrate.
Prompts
Bild 1 — closeup-portrait.jpg (model: nano-banana-pro 2K)
Contemporary i-D-style new-face fashion portrait closeup for a New York catalog, head-and-shoulders framing, twenty-year-old Estonian Tallinn-via-Paris new-face fashion model with four years of Paris-runway-substrate, tall slim canonical-runway-build with the contemporary-new-face slightly-androgynous-fashion-bone-structure of the Alex-Consani-Kai-Schreiber-Mika-Schneider 2026-new-face-generation, oval face with high-Baltic cheekbones, fine-straight strong nose-line, perfectly even strong-jaw, defined natural ash-brown brow not over-plucked, ice-grey-blue-Baltic eyes LOOKING DIRECTLY INTO THE CAMERA LENS with the four-years-in-Paris-quiet contemporary-new-face attention that is not knowing-the-cover-camera but is the i-D-direct-portrait register, long ash-blonde hair worn in a casually-lived-in center-part to mid-back with a soft natural-fall finish, very pale Baltic skin perfectly clear with fine-skin-texture visible — light fresh-natural makeup reading as almost-no-makeup-but-defined, a single coat of soft plum-rose balm-tint on the lip, a defined-not-heavy mascara, a barely-there cream-bronze on the cheekbone, no other visible makeup, single pair of small fine-silver-stud earrings, no other jewelry, a plain black silk thin-spaghetti-strap-camisole neckline visible at the collarbone, soft warm available-tungsten-and-corridor-window-light from camera-front-left from a Tribeca penthouse interior-corridor near a marble-console late-evening light, a Tribeca penthouse interior-corridor marble-console-table edge in soft fall-off behind, photographer style of Wolfgang Tillmans i-D-new-face portrait tradition crossed with Juergen Teller contemporary Self-Service register plus Drew Vickers contemporary new-face register, medium-format Phase One IQ4 digital-back rendered as Kodak Portra 400 fine-grain, 80mm Planar with natural-perspective, contemporary 2026-new-face fashion-magazine register not Pirelli-cover register, honest skin texture preserved without retouched plasticity, the kind of portrait a working i-D-and-Self-Service-and-Numéro contemporary editorial would settle on for a new-face spread, no logos, no readable signage, no visible readable text anywhere in frame